STEP ONE TO DESIGN ... TREND BOARDS! THEY ARE ESSENTIAL. WHETHER YOU'RE CREATING PRODUCT OR JUST A LOGO, YOU ALWAYS NEED TO BE TREND FORWARD.

THE LINK BETWEEN TREND AND PRODUCT ... STYLE GUIDES. THEY MAKE SURE A PROGRAM IS COHESIVE WHEN SITTING ON A STORE SHELF. PLUS, THEY ARE SO PRETTY TO LOOK AT!

THIS IS MY HAPPY SPOT! WHEN I GRADUATED FROM COLLEGE I SOMEHOW LANDED AT THE WORLD'S BEST COMPANY ... DESIGNING PRODUCT. STILL TO THIS DAY I LOVE IT. I AM SO LUCKY TO SEE THE DESIGN PROCESS FROM THE MOMENT I START TREND TO THE MOMENT I SEE IT IN STORES. IT'S TRULY MAGICAL!

WOMEN'S ACCESSORIES IS SOMETHING THAT WILL ALWAYS BE IN MY HEART BECAUSE OF AN AMAZING COMPANY I WAS LUCKY ENOUGH TO PART OF FOR MANY YEARS. THE PROCESS ALWAYS STARTED WITH 'PROFILING' THE CLIENT, IF YOU WILL. FINDING OUT WHERE THEY SHOP, WHAT THEY BUY, HOW THEY BUY ... THEN CREATING TREND AND PRODUCT TO SUPPORT THAT. EVERY GIRLS DREAM JOB!